Responsive Website Design
Responsive London website design allows us to build sites that provide an optimal viewing experience across a wide range of devices—whether you’re on a smartphone or a 27” monitor. It allows easy reading and navigation without the drudgery of resizing, panning, and scrolling or the time and expense of building customised mobile apps for the major platforms.
A FLEXIBLE FOUNDATION
Nearly half of your customers primarily go online using their smartphones—in fact, mobile and tablet browsing is expected to eclipse desktop-based access within one to two years. This very page you’re on right now, believe it or not, receives 48% percent of its traffic from smartphones and tablets.
Was your website built with the technology and the design foresight to not only automatically scale content for an extremely wide range of screen sizes but also to dynamically prioritize content and adapt on-page elements according to the size of the device viewing the website?
WHY WE CHOOSE RESPONSIVE
It’s a fact: 86 percent of smartphone and tablet owners have used their devices to look up information about a business in the past thirty days. How do you effectively reach your audience and ensure its experience with your website is positive no matter the platform or screen size? We’ve stopped trying to keep up with the endless new resolutions and devices that might possibly access your website. Instead, we build websites that adapt and respond to the user’s behaviour and environment based on screen size, platform, and orientation.
Responsive design gives us the freedom to build a site that can dynamically change to fit each user and platform. A media query allows us to target not only certain device classes but also to actually inspect the physical characteristics of the device rendering our work. We then prioritise content and make strategic choices as elements shift and reposition themselves—for example, highlighting the contact info and social media elements when a user is browsing on a smartphone or adjusting the text size and readability when a user is on a tablet device.
During a typical responsive design project, designers begin with the desktop design and work to prioritise and scale content for numerous breakpoints dictated by the thousands of different devices and screen sizes. Mobile-first design, however, reverses this process. So rather than porting the desktop version, the content is optimized for the smallest screens first (mobile), and as the need arises, the site can gradually be improved for larger platforms with fewer constraints. Think “progressive enhancement” rather than “graceful degradation”.
AN ALTERNATIVE TO RESPONSIVE
Occasionally, a client’s needs extend past scaling a site down for mobile use and requires a dedicated application. The end goals for designing apps, whether they’re used by customers or internally, differ greatly from website priorities. Applications are often used daily and require robust, intuitive functionality with a focus on ease of use rather than on funnelling users to conversion points.
- Hard Work
In the web design industry, a work ethic is often confused with being passionate about one’s work. We believe passion is what brings us into the office at night or on the weekends—work ethic is what keeps us there, plugging away to hit deadlines and to guarantee our clients are ecstatic with our work.
Our in-house team of specialists in design, development, and digital marketing are able to control the big picture for our client’s marketing efforts. We have all the right pieces to build, optimise, and continually create and improve upon targeted content and marketing strategies—all under one roof.